Pictures Are Worth (MORE THAN) 1,000 Words!

Posted by Dave

During a 1992 TV debate, Pres. George H.W. Bush referred to his difficulty in articulating concepts so that others could see them. He said, “I have trouble with the Vision thing.”

Bush “41″ is not alone. One of the most frustrating problems for brides and vendors alike is a communication gap that prevents one from expressing their ideas to the other in a way which makes their thoughts clear to all. The bride may know exactly she wants, but not have the correct words in her vocabulary to describe her desires. Similarly, party professionals occasionally employ technical jargon which is murky to industry outsiders. In either case, everybody loses.

My solution to the problem? Don’t tell me what you want, show me! Nothing beats a good Visual Aid.

For an upcoming wedding, a bride-to-be asked me if I had seen the Pierce Brosnan remake of “The Thomas Crown Affair.” I had indeed. Did I remember the white-suited orchestra playing sexy Latin music in a party scene of that film? Again, my response was affirmative. At which point, all she had to say was, “Do that.” Not only did those 2 words save both of us time and energy, but her specific example prevented any possibility of mis-communication. I knew exactly what she wanted: a white-tuxedoed, sultry Samba-playing band.

Another future bride burned me a CD of her favorite songs by Michael Buble. Not only did this tell me what she wanted to hear, it showed me precisely how she wished it to be performed.

The same idea works splendidly in other areas of ceremony and reception planning, as well. Most venues, florists, photographers, and decorators maintain extensive photo files of their past work. A few minutes spent thumbing through their albums eliminates hours of guesswork (and frustration when the other person guesses “wrong.”) Articles and ads from magazines are another good source of pictures which tell even “vision”-impaired vendors (or parents) what you are hoping to achieve, and what thousands of words might not adequately describe.

The moral of this story is: if you are having trouble communicating the “vision thing” – save your breath, save your time, and save your sanity. Forget trying to tell them – just show ‘em! (Then say, “Do that!”)

 

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