Archive for June 6th, 2007

Pleasing A Wide Demographic: “Is Everybody Happy?”

Wednesday, June 6th, 2007

In the 1960s, Gloria Steinem told women wanting successful marriages, families, and jobs, “You can have it all.” By the late 90s, she had amended that sentiment to say: “You can have it all – just not all at the same time.”

When your guest list includes multiple generations of people from widely differing backgrounds (as at most weddings and even at many corporate events), that same idea might be paraphrased: “You can please them all – just not all at the same time.”

At weddings, as opposed to annual events (like Christmas parties and award dinners), you have only a few hours to make every guest feel that you wanted them to have a good time. To accomplish this, I recommend dedicating the first hour’s music selection (and music volume) to the grandparents in the room. Fill the second hour with Mom and Dad’s favorites, then cater to your younger guests for the duration. (For more on this, check out my April 18th blog, “Do You Wanna Dance?”)

The annual corporate awards banquet and dance my band played this past Saturday night honored a workforce that ranged from their 20s to their 50s, and with about equal numbers of black, white, and hispanic guests. Our job was to alternate with a deejay. We played Classic Rock and Country; the DJ did every other musical style. Anyone not thrilled with our particular brand of music could take comfort in knowing that either last year’s Urban/Funk band was for them, or that next year’s hot Latin ensemble will be. With such a diverse group of honorees, this alternating cycle of bands (and deejay) is a practical way to ensure that every demographic is represented on a regular basis.

It also prevents each new celebration from being a carbon copy of the previous year’s party. For this reason alone, it is an idea worth considering – whatever your demographics may be.